Overview of the Capstone Homes Large Tri-fold Brochure
Industry:
New Home Building
The Client: Capstone Homes
Price Range: $1,650 – $1,9 50
R.O.I.:
As of February 2021, it has helped bring in 2 new projects which equal well over $1 Million.

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Capstone Homes Brochure front cover designed by ikande

The Challenge:

Capstone Homes needed a company brochure that helped tell their story.

This oversized branding brochure successfully highlights Capstone Home’s competitive edge. They are the area’s only new home builder offering a fully customized new home for an incredible value. The brochure was originally distributed to all of Capstone Home’s Sussex County, Delaware communities. However, a more creative approach evolved. The brochure accompanies follow up thank you letters and is shared with real estate partners.

The 17”x11” tri-fold brochure uses larger fonts and attractive design to communicate this home builder’s competitive advantage.  They have sought after addresses, in-house drafting, design and craftmanship. They also provide unique customizations that competitors don’t provide. Through large, inviting photos, a viewer can get a feel for what Capstone Homes builds.  The brochure also shows fresh interior architecture and well-planned communities.

As stated above, the brochure helped bring in 2 new projects for Capstone Homes which equaled well over $1 Million.

Capstone Homes Brochure outside designed by ikande

Capstone Homes Brochure inside designed by ikande

The Demographic:

Always keep target market in mind. Within the brochure, two lifestyle shots mirror 80% of Capstone’s retiree or soon to retire target audience. The positive testimonial also helps built trust with the reader. And with just the right amount of copy, a curious potential customer can learn more about Capstone’s message and what makes them different from the competition.

The Right Partner:

iKANDE was able to provide creative ideas that would help Capstone Homes stand out in a brochure format. The project was turned around quickly and printed on an attractive, smooth paper stock. Plus, it was larger than the average tri-fold brochure helping this home builder stand out amongst their competition.

Need help standing out amongst your competition? iKANDE has some ideas just for you, contact us today…