Industry: Home Building and Remodeling
The Client: Builders and Remodelers Association of Delaware
Price Range: Inquire within for an estimate using your unique specs
R.O.I.: Invaluable tool for attracting new members; resource for current members to stay in the know on upcoming events, education and services; and portal to member directory and NAHB.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The Challenge:
Design a new, attractive website that shares the pros of becoming a BRAD (formerly the Home Builders Association of Delaware) member. Also, make navigation easy for any visitor while providing the needed information in a concise, readable layout. Finally, marry the new association name, logo, and branding into a useful online marketing tool.
The Solution:
First, by working closely with BRAD, all content and messaging were solidified and transferred into a new, well organized website. With simple main navigation, large photos and use of white space, even longer portions of content are easy to digest for a visitor.
Next, BRAD is a professional association of industry leaders who are committed to excellence through their support of legislative, educational and economic initiatives to promote Delaware’s economic well being and quality of life. They can now communicate these initiatives, news and events in an efficient and effective manner through their website.
Here is a screenshot of the top of their old website:
Lack of navigation above the fold made it hard for a visitor to navigate. And the image selection made some text unreadable.
As a result, the redesigned home page made great strides in rectifying the above, plus adding in a number of new features to make it easy for a visitor to navigate quickly to needed information.
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Plus, when a visitor views the website on a smart device or handheld, the site was designed to be responsive so it intuitively reorders the information to fit the proportions of a new screen size.
— For example, the website might look like this on an iPad —
— And like this on your smart phone —
Call to Actions were also sprinkled throughout the website to insight visitors to find out more about being a BRAD member or becoming one.
Is your association in need of more members? Is your website sharing your mission and vision in the best way? Maybe a web audit to tell if your website is helping or hindering all your marketing efforts is in order. Reach out and tell us more today! We’d love to get to know you and your association better.
