These world-traveling hosts wanted to start a Bed and Breakfast. They thought it best to get their feet wet by listing a few rooms on AirBnB.com first. They still needed a logo to start their branding efforts off right. The majority of their guests are from major Northeast metropolitan areas. Because of this, they wanted a logo that was fun, inviting, and represented a beach guest house where a visitor could get away from the hustle and bustle of every day life. The butterfly iconography, along with cool blue color palette, helps convey a laid back, relaxing coastal lifestyle that envelopes tourists visiting the area.